Skip to content
Employee Benefits
  • News
  • Jobs
  • Tax & Legal
  • Benefits
  • Events
  • Suppliers
  • Email sign up
Search Login / Register Primary Menu
Close
or Register
Case studies Global UK Transportation Employee engagement Share schemes Share schemes

Europcar Mobility Group uses share scheme to invest employees in business goals

By Jessica Bird 25th June 2019 6:00 am 25th June 2019 8:58 am

Europcar Mobility Group houses 12,000 employees globally, with 2,400 in the UK alone. Having gone through a period of rapid growth following various acquisitions, the organisation decided to give employees the opportunity to benefit from the transformation and success it was working towards.

In May 2019, the employer launched its new share ownership plan, We Share 2019, for employees of Europcar Group across the 16 countries in which it operates. This followed on from a previous share plan, which started in early 2017 and led to 1.32% of the business being owned by employees.

Matthew Rodgers, HR director at Europcar Mobility Group, says: “We wanted to have this new share plan on offer to bring in all of those new employees across the group, and really to give our [staff] the opportunity to invest in the [business], with some favourable terms attached. Because the group is transforming, it’s the right opportunity to bring people in now, in terms of engaging them in the ambition to be the preferred mobility service [provider].”

Employees can choose one or both of two offers, both of which include matched contributions and a discount on the initial purchase price of the shares. The ‘classic’ offer will simply be valued on the share price at the end of the term, while the ‘leveraged’ plan provides a guarantee of the initial investment and employer contribution.

Providing employees with the chance to choose a plan that suits their investment appetite is part of the approach to engaging them with the share scheme, which in turn aims to align staff with wider business objectives.

“We do a lot to bring people along on the journey,” says Rodgers. “This is a way of engaging people in the business goals, so that they can have some positive reward [based] on the success of the business. They are buying into the group that they work for, and in doing that, we want them to be on that transformation journey as well, and [share in] the success that we believe that journey will deliver.”

The launch of the share plan has been communicated to employees using presentations, conference calls, email campaigns, letters sent via the post and information on Europcar’s intranet.

In addition, the organisation has a website dedicated to the share plan, on which it posts information and video content. These videos include an introduction from the chief executive officer, demonstrating senior buy-in and explaining the importance of the initiative.

“We want to ensure that [employees] have the information, which is why we looked at quite a diverse communications plan,” explains Rodgers. “One of the aims is to make sure all of our employees are included, whether they’ve got a laptop, or whether they’re road-based.”

For this reason, Europcar also wanted to make the terms of the plan as simple as possible; it is subject to only limited qualifications, namely that the employee has at least three months’ service, as well as being employed over a specific date.

The initiative fits with Europcar’s wider approach to linking employee reward with business objectives, which most notably includes a direct link to customer service and net promoter metrics in all bonus schemes within the UK.

Read more…

How can employers use total reward to align staff with business goals?

Louise Allen: Aligning employees with business goals is a win-win situation

news Share schemes

EXCLUSIVE: A quarter provide shares or share options to staff

11th June 2019 9:29 am 11th June 2019 9:29 am
news Pay strategy

Direct Line Group to introduce new minimum salary and award free shares

29th March 2018 12:10 pm 29th March 2018 12:10 pm
news Share schemes

JLL engages staff with sharesave scheme through digital communications

15th March 2017 3:04 pm 2nd August 2017 3:43 pm
Sign up for the leading independent source of news and expert analysis delivered straight to your inbox. Sign up
Latest ArticlesComments
news Employee wellbeing

Neora implements Bare Minimum Mondays

2nd June 2023 9:30 am 1st June 2023 3:44 pm
news Employee wellbeing

Experian and HLB International among Global Most Loved Workplaces 2023

2nd June 2023 9:00 am 1st June 2023 3:55 pm
news Pensions

Natwest Group completes acquisition of Cushon

2nd June 2023 9:00 am 1st June 2023 6:22 pm
news Benefits technology

Exclusive: Emcor UK and Brambles shortlisted for Best use of benefits technology

2nd June 2023 9:00 am 1st June 2023 12:04 pm
  • Cancel reply

    Threaded commenting powered by interconnect/it code.

Explore

  • Email sign up
  • News
  • Benefits
  • Analysis
  • Supplier network
  • Events
  • Jobs
  • Video
  • Buyer’s guide
  • Case studies
  • Opinion
  • Industry sectors
    • Building & Construction
    • Charity / Voluntary
    • Financial Services
    • Healthcare
    • Industry
    • Leisure
    • Logistics
    • Manufacturing
    • Media
    • Pharmaceuticals
    • Professional Services
    • Public Sector
    • Retail
    • Technology / telecommunications
    • Transportation
    • Utilities
  • Digital editions
  • Contact us
  • About Employee Benefits
  • Twitter
  • LinkedIn

Copyright @ 2021 DVV Media HR Group Ltd

built by Bournemouth Digital

DVV Media HR Group Limited. Registered in England and Wales no. 6776955.

Registered office 1st Floor Chancery House, St Nicholas Way, Sutton, Surrey SM1 1JB