Emap takes strategic approach to seasonal celebrations

Emap delegates the organisation of seasonal benefits to individual departments. Stewart Grant, group benefits manager at the company, which publishes titles such as Heat and Zoo, says staff identify strongly with their individual brand.

The company is aligned into three operating divisions: consumer media, communications, and radio, in addition to its advertising unit.

Grant explains the group does not operate a co-ordinated approach to celebrating the festive season so each department has the discretion to organise its own festivities and distribute seasonal benefits.

“We don’t just have one event at Christmas, as we’re always hosting events throughout the year anyway. We’ve just had the Kerrang! awards, for example, which many of our employees attend.”