Case Study : Adecco

Recruitment agency group Adecco (formerly Ajilon) took a phased approach to the introduction of its flexible benefits plan.

A key objective was to ensure its permanent employees could access the benefits that were most appropriate to their needs, as well as understanding their package. To meet these aims, it obtained feedback at every stage of the project to ensure flex was introduced in a way that met the needs of both the business and its employees. .

Julie Bowen, head of organisational development at Adecco, explains: “It was important to raise awareness of our new benefits portfolio and ensure all employees had access to the benefits [that were] appropriate to them and understood them.” The firm initially launched a range of voluntary benefits. It then embarked on designing and communicating the flexible benefits scheme.

The final phase involved a multi-media launch including desk-drops, personal letters, brochures, online information, information sheets, emails and individual briefings.