Addressing delegates at EB Live on 25 September at London’s Olympia, Ed Airey, UK reward manager at RSA, explained that employees’ involvement in the benefits scheme was key to the organisation. Therefore, its own insurance team has designed a car insurance policy specifically for RSA employees.
The car scheme allows employees to buy a low-cost, low-carbon dioxide (CO2) car through a salary sacrifice arrangement.
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The organisation also created brand champions and uses video content, some from its CEO, to highlight the benefits available through the flex scheme to all its employees.
“Employees couldn’t be any more ‘in’ with our flex offering,” explained Airey. “They are now advocating benefits and have been involved with designing it too.”
Airey explained that since its first annual election window in late 2008, the flex scheme has been on a evolutionary journey which has seen take-up rates improve year on year from 22% in 2009, to 36% in 2010, 43% in 2011 and 53% in 2012.
In 2012, RSA implemented a new benefits platform which allowed the employer to introduce anytime election windows in 2013. This lead to an increase in the communications, along with its adviser Shilling Communications, about the scheme to ensure that it had a year-round focus issuing regular content as well as details about big ticket items, such as the green car scheme.