Love2shop Business Services, part of Appreciate Group plc, believe people are every business’ most important asset. Which is why we make it our mission to help our clients attract, engage and retain quality employees and customers.

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Love2shop Business Services, part of Appreciate Group plc, believe people are every business’ most important asset. Which is why we make it our mission to help our clients attract, engage and retain quality employees and customers.

We do that by embracing the power of joy. The joy of earning a thrilling reward, the joy of hearing recognition from your peers, the joy of better working cultures.

In doing that, Love2shop Business Services helps business like yours with:

  • Rewarding staff and customers
  • Incentivising sales teams
  • Improving customer loyalty and attracting new business
  • Generating and maintaining employee engagement
  • Attracting high quality employees with benefits
  • Building customer loyalty
  • Improving company culture

We achieve this with a blend of market-leading rewards and purpose-built platforms. Both of which are delivered through our seasoned account management teams, using their considerable experience and skill in B2C and B2B areas.

Our selection of rewards delight millions of staff and customers around the UK every year:

Love2shop Gift Cards

Love2shop Gift Cards are one of the UK’s most popular gift cards. They’re taken in-store at more than 50 UK brands, and their value can be swapped online for a further 90+ other high-street shops, online stores, restaurants, holidays and VIP experiences.

Love2shop Digital Reward Codes

Our award-winning digital reward codes are a near-instant rewards that put your audience in touch with potentially thousands of rewards. Delivered over SMS or email, your recipient just copies their reward code into our landing page to access our reward library.

Users then pick from a library of in-store, online and experience brands. Love2shop Business Services then handles all the reward fulfilment; all you have to do is buy the code.

Love2shop Gift Vouchers

Our vouchers are the most popular multi-retailer gift vouchers in the UK. They’re accepted in more than 150 different retailers in thousands of outlets across the country.

Shout social recognition

Shout is a social recognition platform that gives everyone in your business the power to recognise anyone in your business. It’s a central noticeboard for any employee, anywhere in your company, to praise their colleagues for positive contributions to your business and company culture.

Engage incentives and loyalty

Our Engage platform incentivises customers and sales teams to bank points from confirmed sales to save up for incredible rewards. Banking points drives sales staff and customers to complete more sales as they push towards prizes like tech, holidays or VIP experiences. In turn, this drives up loyalty and sales performance.


0344 375 0739


Jurys Inn Hotel Management UK ltd

“The team at Love2Shop are first class. If you are a business looking for a solution for engaging and rewarding your employees, please contact them. They are great at managing projects, handling hiccups, steering us in the right direction and at the end of the day developing a product that is loved by all.”

Bluebird Care

“I have used Love2shop Business Services for the last two Christmases. Very easily online order system, staff are easy to speak to by phone or email, and the speed of delivery is great. Especially considering the time of year I’m using them. I’m sure I’ll be using them again next year.”

NHS Digital

“Very helpful, efficient and professional Business Support team who helped me to set up a business account very quickly.”

Helical Technology ltd

“Superb quality of service. Professional and helpful.

We came to Love2shop late looking for a large volume order of gift cards for our workforce of 300 employees. We needed different denominations across the cards and had a very tight deadline.

Talking to the team made everything very easy and I was guided through the process with care and patience.

We received our gift cards securely exactly to the time scale given. There was no worry of there being delays and the team were on the other end of the phone to help me activate the cards as soon as they arrived.

This has been a very easy way for us to reward our workforce and all of our employees are delighted with the scope of the card and the large variety of outlets available to them.”

Yours Magazine

“Love2Shop for our business have been an easy and efficient company to deal with. The online order system works perfectly for us every time and if we ever have any problems, there is always someone helpful to speak to over the phone. We have been working with Love2Shop for years and would not hesitate to recommend them.”