Reboot Digital PR trials four-day working week

Digital marketing agency Reboot Digital PR has offered all of its employees the chance to work a four-day week as part of a trial that began last week.

According to Reboot, its aim with this initiative is to improve performance, productivity, work-life balance and overall employee welfare. Members of staff’s working hours will remain the same, as employees will not work any hours outside of Monday to Thursday, while salary, holiday, sick leave and flexible working options will stay in place and unchanged.

The business has planned to analyse key metrics during the trial and will publish the results towards the end of the three-month period allocated for it. It aims to measure employee performance week on week utilising in-house key performance indicators, with the trial results set to be compared to output and performance from January 2021 throughout the three months.

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Staff productivity will be assessed through the number of high and medium level metrics such as creative output, employee wellbeing, absence and client performance results. Anonymous worker surveys will be carried out at several opportunities, as well as quarterly feedback surveys for a more general overview.

Shai Aharony, managing director of Reboot Digital PR explained that the move will “drastically” benefit employees’ health and wellbeing while enhancing overall productivity, as a four-day week is something the team had been considering for some time due to the last 18 months shedding light on the “new norm”.

“The prospect was a big step for the [organisation], so it required a lot of strategic planning internally, as well as consultations with clients. While a four-day week is not viable for some businesses, we’re fortunate to work in a creative, and forward-thinking industry, and I believe other agencies will also follow this concept, as we’re very much used to adapting quickly, ensuring accommodating this change was an easy one,” he said.