The key elements to any successful communication are that it’s relevant, timely, and personal. Putting this into practice, however, is easier said than done. Communications aren’t just about informing, educating, or engaging – they’re about guiding the reader and empowering them to make informed decisions.
If you really want to ‘put the human back into HR’ then your communications need to be personal and keep behavioural and psychological insights around your people at the centre of the creation process and campaign strategy. That means, before you can design the communication, you need to understand your people.
Read more over on our blog The psychology behind great communications, here.