Something for the weekend: Following a competition aimed at boosting employee engagement, Wren Kitchens has used sales assistant Ryan Beecham’s winning rap for its latest advert.
Stuart O’Neill, creative director of Tribal Worldwide, who was brought in to help create the ad, said: “This is just another example of how Wren likes to do things differently, listening to employees and involving them in the family-run business.”
Beecham showed off his rhyming skills in a talent contest organised as an employee engagement drive at the organisation’s Croydon showroom. Under the stage name Civil, he rapped about ‘the Wren difference’, extolling the virtues of the brand.
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He was not only crowned winner, but the organisation also made the decision to bring in music director Dir.Lx to direct and produce an advert using the rap.
Richard Walker, marketing director at Wren Kitchens, said: “At first, we thought it would make a great training video, but it was so good we decided to use it as an advert.”
Ambitious performer and songwriter Beecham used his role with the employer as inspiration for the rap, explaining: “I did it like a demonstration for a customer.”
Lines include: “We’re so proud we go the extra distance, to lay it out, break it down to show the Wren difference…and if your main concern is the paper, it’s all good, you can buy now and pay later.”
Here at Employee Benefits, we like the idea of a workplace competition to celebrate employees’ hidden talents. If our bosses heard our musical efforts, though, they would probably wish we had kept them hidden…